It can sometimes feel that the individual actions you make in your daily life cannot combat the massive environmental crisis facing our planet. The scale of action that needs to occur to curb climate change can feel overwhelming and give the impression that individual choices don't make a difference, so what's the point. This type of thinking is incorrect and unproductive. Although decisions we make as individuals may seem like a slow route to a more sustainable planet, these actions are what allow for larger scale social progress.
The MPCA developed an exceptional report: The Psychology of Sustainable Behavior, tips for empowering people to take environmentally positive action. This report focuses on the ideas behind why it is difficult for us as humans to change our behavior even when we know the negative environmental impacts. The MPCA provides insight into how to motivate and empower sustainable actions with the goal of creating social conditions where sustainable choices are the more appealing and natural choice. There are a few arguments to why individual sustainability matters and why it is a crucial component to overall social change.
Check out the full MPCA report on influencing sustainable behavior below.